Hurtigruten’s exclusive sparkling wine. The world's first sparkling wine aged in the arctic sea.
The design of Havets Bobler draws its inspiration from Jules Verne's fantastical universe, infusing a touch of adventure onto the label to trigger our inner child. The label itself exudes a more rugged appearance, reminiscent of vintage Norwegian food packaging. Both the typography and illustration were handcrafted, intentionally introducing imperfections to create an authentic look-and-feel upon the design. Additionally a special gift box was created, specifically intended for guests and VIPs.
Tani Gurra (Front of House & Beverage Director at Hurtigruten Norway)
Jim Sayer (SVP Brand, Creative & Content at Hurtigruten Group)
Creative Strategy & Design:
SBK* Studio for DayTwo
Our work p