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Hurtigruten Norway
Havets Bobler 
 

Creative Strategy
Visual Identity
Illustration
TypeDesign
Packaging

 

Hurtigruten’s exclusive sparkling wine. The world's first sparkling wine aged in the arctic sea. 

The design of Havets Bobler draws its inspiration from Jules Verne's fantastical universe, infusing a touch of adventure onto the label to trigger our inner child. The label itself exudes a more rugged appearance, reminiscent of vintage Norwegian food packaging. Both the typography and illustration were handcrafted, intentionally introducing imperfections to create an authentic look-and-feel upon the design. Additionally a special gift box was created, specifically intended for guests and VIPs.

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DAYTWO OSLO


Client:
Hurtigruten Norway 

Project owners:
Tani Gurra (Front of House & Beverage Director at Hurtigruten Norway)
Jim Sayer (SVP Brand, Creative & Content at Hurtigruten Group)



Creative Strategy & Design:
SBK* Studio for DayTwo


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